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Posts Tagged ‘success’

Another great article I just had to share!

Tuesday, July 13, 2010 at 7:01AM

1. Transparency. P. Cheung, www.my-wedding-concierge.com

2. Work when the inspiration strikes you. H. Claus, www.365daysofstyle.com

3. Diversify projects to offset monotony. S. Horowitz, www.principledprofit.com

4. Respond to all inbound inquiries from clients and colleagues immediately. N. Marshad, www.marshad.com

5. Let others know what you are doing, achieving and pursuing. P. Draper, www.mentalmysteries.com

6. Be a source of information. S. Bloom, www.bloomreg.com

7. Set untouchable, personal time away from business. K. Sherkey, www.streamline6.com

8. Be committed to the community you serve. J. Flynn, www.thelegalcheckup.com

9. Work in your strengths. Do what you do best. D. Hensch, www.drh-group.com

10. Live below your means. Use profits to grow your business. P. Solomon, www.pablosolomon.com

11. Keep up with technology. Emerging technology allows small business to compete on all levels and if adopted and utilized frees an amazing amount of time. B. Attig, www.myretailcareer.net

12. Never stop marketing. No marketing = No sales. C. Ruenheck  www.itsyourcall.com

13. Never start the day without a plan. D. Furtwengler, www.furtwengler.com

14. Focus on results. Know what you are doing, how and why you are doing it. B. Flaxington, www.the-collaborative.com

15. Be willing to turn down business that does not pay you what you are worth. B. Phibbs, www.retaildoc.com

16. Discipline because there’s no “boss man” threatening to fire you. S. Fischer, www.fischer-law.com

17. Consistently meet and connect with new people and have a follow-up system. B. Basilico, www.b2b-im.com

18. Stay in contact with influencers, network and stay highly visible. L. Singer, www.hsdominion.com

19. Monitor your progress. D. Helbig, www.seizethisdaycoaching.com

20. Become an avid “inspirational seeker” – read inspirational quotes. R. Guerrero, www.ficklets.com

21. Consistency. Whether it is a blog post, a contest giveaway, or product updates on the website, it is very important in my business that it is done at the same period of time each and every week. M. Podlesny, www.averagepersongardening.com

22. Treat your customer with respect and always make it about them. C. Sisson Hensley, www.hopsports.com

23. Focus, focus, focus on identified target market, ideal client and revenue generating activities.  P. Mussieux, www.confidenceandcourage.com

24. Have a written plan. L. Tener, www.lisatener.com

25. Always be optimistic – yet tempered with reality. M. Pisik, www.breckwell.com

26. Live your top five values. Know your values intimately and be fueled by them. J. Hornickel, www.boldnewdirections.com

27. Listen at meetings, events, one-on-one, over the phone; any time you interact with another human being and you are in some way part of the conversation; listen to what is being said. D. Menzies, www.menziesconsulting.com

28. Sleep. Having enough sleep keeps your mind fresh and your mood positive. J. Johnson, www.allmomsgotoheaven.com

29. Learn to manage your schedule. D. Moseley-Williams, www.moseleywilliams.com

30. Frequently ask yourself, “What will be my legacy?” Be legacy-driven, not only hitting the mark, but also leaving a mark. V. Ashford, www.fearlessleading.com

31. Add value above and beyond your peers and competitors. D. Dalka, www.daviddalka.com

32. Don’t think you can’t; assume you can. J. Fender, www.accessmainstreet.com

33. Have integrity. When you operate from a fundamental position centered on integrity you have the ability to gain the trust and respect of your clients. G. DeRosa, www.cgmaterials.com

34. Maintain balance — Without balance, you may lose sight of the really important reasons why your vision becomes your dream (i.e. family, ethics, community service, etc.) J. Patterson, www.e-LYNXX.com

35. Do your most important work first every day. T. Tervooren, www.tylertervooren.com

36. Show keen detail to servicing your clients and their needs. Regard yourself as an extension of their business. E. Khalil, www.abelpromos.com

37. Skill development. You need to be the best at what you do. Constant education in your field is a must. M. Meikle, www.mikemeikle.wordpress.com

38. Regular analysis of the numbers. On a monthly basis, look at the profit and loss statement and balance sheet of your business. H. Schauffler, www.marketingwithhenri.com

39. Measurable goal setting. You have to know what you want to achieve to be able to achieve it. P. Geisheker, www.geisheker.com

40. Continuously ask yourself, “What’s the best use of my time right now.” B. Maher, www.barrymaher.com

41. Frame it in the positive because realizing the benefits in every situation is the foundation for growth. G. Shiffrar, www.shiffrar.com

42. “Work” at home – maintain a daily schedule of going to your office and closing the door each morning at a set time. S. Lamb, www.sandralamb.com

43. Respond to all customer feedback (positive and negative) immediately upon receipt. K. Pine, www.worldwiseewelry.com

44. Think like an innovator and trend-setter. J. Scardina Becker, www.eventsofdistinction.com

45. Learn to delegate. S. Olivarria, www.biggerthanyourblock.com

46. Ask for quality referrals, quality referrals, quality referrals. M. Henker, www.thehenkergroup.com

47. Keep improving your product or service. A. Sinha, www.accessconsultinginc.com

48. When you think you have worked hard enough, work harder. The business is your baby and must come first. L. Levine, www.profiledproducts.com

49. Eat right, sleep and exercise. It doesn’t matter how smart you are or how great your plan or product is, if you don’t take care of yourself, you will burn out quickly. T. Tafur www.thomasinatafur.com

50. Take time to rejuvenate. A. Pelliccio, www.thehappygardener.info

51. Keep in touch with past clients as they are great referral sources and will come to you when they need your service again in the future. M. Ferletic, www.enterey.com

52. Under promise and over deliver. J. Gallacher, www.santacruzrehearsalstudios.com

53. Hire the professionals to do what you can’t excel at so you can use your time to do what you do best that generates income. Let them do the heavy lifting because they have the contacts and know-how. D. LeVie, Jr., www.kingscrownpublishing.com

54. Good writing and clear communication. Aim to write with clarity, correct grammar and punctuation; and whenever possible, with style. C. Sparks, www.holotropic.com

55. Network and leverage the resources of others with a win-win mindset. Ethically exploit the resources of other businesses, and share profits with them.  They understand joint ventures, strategic alliances and endorsed marketing deals. R. Brauer, www.prophet-marketing.com

56. Be outrageous.  Successful entrepreneurs are rarely run of the mill, boring or average. They approach business in a way so they ethically stand out in the minds of the market and the media. R. Brauer, www.prophet-marketing.com

57. Have a support system. Use the help of others to give you advice, provide a sounding board, and offer encouragement. Get into the habit of meeting regularly. J. Mounce, www.coacheffect.com

58. Bundle your services and products.  Make it easy for your customer to buy more from you by packaging complementary products. J. Crisara, www.contractorselling.com

59. Make sure you’re getting the best credit terms and discounts from suppliers. T. Anastasi, www.tomanastasi.com

60. Always stay caught up on your bookkeeping, bills and deliveries. J. Nielsen, www.myntstyle.com

61. Have a routine. Successful entrepreneurs create a routine of work that is consistent and fits with their lifestyle. D. Langton, www.langtoncherubino.com

62. Keep it simple. Write out business goals on one page. If you can’t communicate it to an employee or a business partner in one page, it’s too detailed – and no one will understand it. B. Leone, www.mrcopy.com

63. Surround yourself with highly motivated and talented people. B. Powell, www.yardshare.com

64. Put hard deadlines on a calendar, and to create a timeline of events that your customers, suppliers and prospects can hold you to. C. Goodwin, www.talkiscake.com

65. Don’t be afraid to fire the poor performers. C. Tuculescu, www.cosnet.com

66. Document procedures and processes, so that you don’t have to spend time training multiple people on the same thing. R. Bodon, www.onesmallstep.com

67. Make appointments with yourself. Block out time on your calendar for projects and don’t let anything move into that space; at least not without a conscious decision on prioritization. I. Miller, www.MentorMiller.com

68. Trust your gut. It feels things your brain does not. L. Taylor, www.nexgendigital.com

69. Know when to kill the idea. Abandon what doesn’t work or no longer works even if it once did. Don’t hang on to practices or business concepts because you are emotionally attached. C. Stewart, www.remarxmedia.com

70. Be a businessperson who wants to succeed. Don’t be a slave to your businesses; don’t work 20-hour days unless you’re under a tight deadline. Time isn’t always money, except when it is. K. Bretcher, www.brazenbutton.com

71. Persistence, persistence, persistence. The ability to face the myriad of obstacles that entrepreneurs will encounter, and continue to push forward, is the most critical (not the only) factor in success. G. Karwoski, www.creativepr.com

72. Ask for referrals and references regularly. The best leverage into new and varied business opportunities lies within the business you have done successfully already. M. Harris, www.aperturecapital.com

73. Look at everything from your clients’ perspective (it will help marketing). L. Aharoni, www.aqtext.com

74. Believe in your product or service. If you truly believe in what you do or sell and can convey that belief from the heart, others will too. Dr. R. Amicay, www.amicay.com

75. Listen to customers and adapt to changing needs and requirements. S. Donahue, www.skyya.com

76. Be Grateful. Always thank your customers, clients and even those who just act interested. Don’t try to sell anything when showing gratitude. K. Cahill, www.kriscahill.com

77. Collect e-mail addresses constantly and consensually. S. Dunseath, www.renoenvy.com

78. Keep the passion alive. Find things to stimulate you and challenge you so that you keep the passion for your profession alive. M. Verdin, www.verdinmarketing.com

79. Hustle. Constantly be on the lookout for story angles and places to tell your story (i.e. online, at events, to the press …anywhere).  N. Beckord, www.venturearchetypes.com

80. Establish a vision that you review daily and use as a touchstone to make fundamental decisions. G. Butler, www.butlerfitzgerald.com

81. Don’t be afraid to say, “I don’t know,” and ask for help from seasoned council. T. Merrick, www.project7.com

82. Always keep an open mind (to new ideas, products, operational methods, etc.) V. Troyer, www.architecturalmailboxes.com

83. Have a willingness to learn from harsh feedback and mistakes made. E. Stutz, www.smoothsale.net

84. Do everything for yourself at least once. You gain valuable experience doing things for yourself. Afterwards, you can decide what is not core to your business success and outsource it. Dr. Z. Zguris, www.limetreecove.com

85. Show up. T. Scanlon, www.borgidacpas.com

86. Be consistent with your company’s image or else it will confuse and reduce your customer base. T. Hartl, www.sellingsunshinebook.com

87. Start with the easy stuff. It frees you up to focus on the tough problems by limiting distractions caused by other tasks. B. Law, www.primedesignsolutions.com

88. Follow up on every opportunity until you have an answer either way, meaning the customer has bought something, or ultimately says “no”. A. Sittig-Rolf, www.sittiginc.com

89. Block time for strategic planning and set time to check in on the business plan. K. Harad, www.newparentfinances.com

90. Pay bills and paychecks on time. Never being late on a bill is another big professional plus. Fast payments will foster loyalty with your employees and with anyone contracted for a project. C. Schexnyder, www.ohbabyfitness.com

91. Be the brand. You are your business. Everything you do reflects your brand. Protect it at all times. A.M. Blakeley, www.simplicitymastered.com

I have lots of great memories from summer’s past.  My most recent is one that might surprise others.  It involves the great storms of the summer.  Sitting here in the basement and hearing the hail hit the house and running upstairs with my daughter to watch the rain and wind and hail as it flails around outside.  We are safe inside, enjoying each other’s company, in awe of the wonders of nature.   The hail as large as big marbles filling the driveway and yard, a pile of them building in the corner of the deck.

It’s a bummer that the hail has damaged the house, we now have holes in the siding again for the third time in about 4 years.  I have mixed emotions as I think about the insurance companies who will now have to pay out many claims for damage and the companies who’s livelihood depends, in part, on storms like these for business.  I don’t like having to go through the process of filing a claim and filling out the paperwork involved but it’s just a fact of life we have to deal with.

I think about how much this is like my business.  I love having the opportunity to create and I love the process that involves.  I don’t love all the paperwork required to make it all happen.  All that left brain stuff that makes my head spin.  But it’s necessary.  I understand how important it is because, without it, great things cannot happen.  My good friend, Rebecca Metz, has something coming soon that I can’t wait to share with you.  Something that will inspire you beyond belief and will show you truly why all that stuff we don’t love to do is so important.

Today, take a step moving forward.  Do something you don’t love to do and get it done OR, even better, find someone else to do it for you and outsource or delegate!  Wishing you a life full of many successes (and just a little hail).

After 7 years in Russia, I take kefir for granted. You may not know what it is, but when I say it’s an Eastern European dairy product that – I’m usually interrupted by someone:

“Oh, is that the yogurt drink that helps you live to 100?”

Yep, that’s pretty much the definition.  Kefir is a cousin of yogurt and, while I couldn’t drink the real stuff in Russia (too sour and awful-tasting), I do love the fruity kind they sell at Whole Foods.

When I bought some recently at Kroger, the checkout lady asked, “Is that the stuff that you drink and live to 100?”

Literally repeated the exact same words as before.  The checkout lady!

I’m sure you’re wondering, “What the heck does this have to with branding, or marketing or anything except living to 100?”

I’ll tell you: You want your brand to be like kefir.

Even though kefir is a commodity, we can use the way it’s described as a lesson for our own brands.

* Is your message clear?  It should be understood immediately – without diagrams, stories, explanations or Power Points.  “Live to 100?  I want that!”

* Is it compelling enough to get attention?  Seems like the whole “live to 100″ thing has caught on.  Where did that come from anyway?

* Is your message benefit-oriented?   Kefir has such a big benefit (live to 100) that people forget the features – runny yogurt, sour flavor, probiotics….

* Is your message concise?  We may bemoan the sound-bite attention span, but they sure are easy to learn and repeat. Our new barbeque grill has us chuckling “Stop, Drop and Roll” all the time now.  Concise for a reason, right?

* Is it consistent?  You may find it hard to believe that the same words are used to describe kefir every time someone mentions it.  But, interestingly, when my clients field customer surveys, they find the same words being used to describe them over and over!  When you find out what they are, you can use those words to describe your brand to prospects.  If you don’t like them, define your brand better and teach new ones.

Kefir’s reputation has become a kind of meme or ideavirus, passed through word-of-mouth almost word-for-word.

We business owners would love to have a message that catchy!
How to do that?

1.    Name the biggest benefit you deliver.  It’s doesn’t have to be immortality. My car insurance guy once walked from his office to a little fender-bender I had.  I tell that to everyone who asks me about him.  Yours may be about increasing revenues or self-esteem, helping people get the job they want or express their anger safely.

2.    Craft it into a concise sound-bite.  This is always harder if you don’t know the full message, so think first about whom you help, what problems you solve and the unique results you deliver.  Then you can whittle it down to a nugget like “the pain-free massage therapist.” I always say my favorite photographer takes the most beautiful photos that still look like you.

3.    Repeat it exactly, without variation.  Once you get the language you want, stay consistent.  Too often we get bored with a message we’ve heard repeatedly. But your prospects have not learned it yet – and won’t if you keep changing it!

I had a client whose brand message changed every meeting.  I realized he liked evolving, creating and changing it.  This is like putting a plant in your garden, then digging it up and moving it every day.  It may be alive, but it will never take root and flourish.

© 2010 Enlightened Marketing

“By Samantha Hartley of Enlightened Marketing. For effective marketing strategies that align with your values visit http://www.enlightenedmarketing.com/.”

Squirrels are not liked by many but truly deserve our admiration, in my opinion.  They are destructive little creatures because, once they set their mind to something, they don’t quit until they achieve it.  Is this a bad thing?  I guess it depends on who’s eyes you are looking through.  I, for one, admire them for all they are able to teach us.

Did you know they can live almost anywhere.  Who wouldn’t want a life where they can do whatever they want, whenever they want, wherever they want??  I know I’m doing my best to create a business that travels with me so I can enjoy my life in climates and conditions that I like best.  I can’t wait to take full advantage of that!  Squirrels tend to avoid high polar regions and the driest of deserts – can you blame them?  The land must support them.  They need to be able to find food and shelter.  We also need to have access to things that support us.  Family, friends, nourishment, etc.

Squirrels have excellent vision.  This is important since they always need to be on the lookout for food and for predators.   Now, I don’t spend a lot of time looking out for the same type of predator they look for (I seriously doubt a hawk or eagle is going to be able to swoop down and take me away), I do spend time looking for other types…mostly time wasters.  These little guys are so destructive to our success in life.  Always ask yourself, if what you are doing will get you closer to your goals.  If not, do you really want to spend your time that way?

Squirrels collect what they need and plan ahead for leaner times.  What a brilliant concept and yet so difficult for many of us.  Being self-employed, this is my biggest struggle – planning ahead while building a business to support my family.  Squirrels seem to understand this concept well and are always looking for food, even if they have plenty.

Squirrels are very hardworking, diligent and prudent.  They never, ever give up.  They make calculated decisions.  Have you ever watched a squirrel on a mission?  They try something and, if it doesn’t work, they try something else.  They seem to sit and think it through before deciding what route to take next.  It takes some work, even when we are in the flow, to move forward in life.  We must be diligent and not lose site of our goals.  We must make wise choices that are well thought out.  And, hopefully, it still feels fun most of the time (if not all of the time) for you.   Life doesn’t have to be painful.  Look at the squirrel.   Climbing and playing and chattering with others.  What a great life!

I found this article in an ezine I get and thought you might enjoy it:

Many business owners regard competitors with resentment, fear, envy and disdain. It’s like every time we look at them, we’re reminded of how they’re taking money out of our pockets.

As you know, one of my main values here at Enlightened Marketing is abundance – the belief  that there is plenty for everyone. Especially when we each do exactly what we’re supposed to be doing: delivering value from the center of our gifts.

Another term for the center of your gifts is your “brand.” Effective brand messages tell the world who your products and services are for, and why you’re the best choice for them.

Repeat: why you’re the best CHOICE.

That means the person considering your brand is doing so relative to the other options available.  Some people call those options competitors, and I do too sometimes.

But most of the time, I like to call them Alternatives.

Regarding those other options as competitors evokes scarcity mentality in me.  It makes me feel they’re out to get me … that there can only be one winner … that there’s not enough for us all and I better get my share!

However, when I call my competitors Alternatives, I feel expanded again. I feel like people who resonate with me will call me for my services, and those who don’t won’t.  And I’m cool either way.

The interesting thing about brand choices is that it’s rarely about good and bad; instead, it’s about For Me and Not For Me.

It’s not that I don’t like brand Nike.  After all, they have about the most amazing slogan and logo of all time.  I just live on Planet Reebok.  Reebok is For Me; Nike is Not For Me.

In branding we call this Preference. We want our target market to prefer us to the alternatives.  To achieve that, they must believe we’re a better choice.

Here’s how I help my clients understand the Alternatives to their business and how to build preference with their intended audiences:

1.  Evaluate to Differentiate.

The entire point of branding is to identify how you’re unique.  That’s why you must study the alternatives’ value and yours enough to understand the differences. Phrase these differences as meaningful outcomes for your clients.

We provide women business owners with information that empowers them to make wise investment decisions.”  Differentiated outcomes here promise copious information, solutions tailored to the needs of businesswomen and independence in decision-making.

2.  Think expansively about alternatives.

I heard organizing expert Barbara Hemphill on a call once say her “main competition is apathy and resignation.” I always ask my clients to position their brands against the alternatives of “doing nothing” and “doing it myself.”

Think about it this way: if you don’t get the business, what happens instead?  That’s your real competition.

3.  Respect the Differences.

It’s rarely effective to elevate your brand by cutting down the alternatives.  Instead, try to understand who might choose NOT to work with you and why.

“For whom would doing nothing be a perfectly good option?” I ask my clients.  Well, people who aren’t really bothered by their current situation. When they need a change, they’ll take action.

“For whom might doing it themselves be a perfectly good option?”  Probably someone who doesn’t have the budget to hire help.  Also, someone who prioritizes personal accomplishment over expert advice.

Rather than denigrating the poor quality of a low-priced alternative, well-known hair care products advertised, “it’s expensive because I’m worth it.”

How can you highlight your advantages without trashing the competition?

4.  Support your claims.

When anyone can claim any differentiator, it’s always more effective to provide some evidence.Testimonials, case studies and market research all provide evidence that what you’re saying is true.  Removing just a little risk from your prospect who’s deciding whether to choose your brand always helps to turn preference into purchase.

In this way, we can perform a “Competitive Assessment” without negativity.  We ensure the clients who’d call you For Me will beat a path to your door, and the rest can enjoy other alternatives. 

Are you a procrastinator?  I know sometimes I can be one.   Some days it’s hard to get motivated, even when I have a lot to do.  This is something I’ve been working on for a long time and I definitely feel like it helps to have a plan to keep me on track.

So, what causes procrastination?  We get into that rut when we over-think what we need to do instead of just getting to it.  The over-thinking is often caused by a fear of failure or not allowing enough time either because they waited until the last minute or because they haven’t thought through how much time it will actually take.  It can also happen when we “don’t feel like we are in the right mood”.

The bottom line is this…whatever the reason, it can hold you back in both your personal and professional life.  So, what can you do to move through it?  Keep your eye on the prize is one way to get through it.  What are your goals?  How are you going to accomplish them?  If you think of something else that you need to do, jot it down so you can free your mind to stay focused on the task at hand.  If you find something is promising to pull you away from what you are doing, ask yourself if it will help you accomplish your goals today.

And remember, the longer you wait, just like the cartoon says, the longer it takes to finish.  Dive it now and “get ‘er done”!

Any tips you can share on how you stay focused on and accomplish your goals?  Post them here.

I have spoken at a few of our Lodestone Business Development Groups about giving services away for free.  IMHO, it’s important to be clear with yourself about why you are doing it.  Is it in exchange for rent or another service or product?  Is it part of your marketing plan?  Is it part of your community service?  In all of these situations,it’s important to have clearly defined boundaries about what you are willing to do, when you’ll do it, for whom you’ll do it and why you are doing it.   If your desire is to be able to pay your bills with your job, you have to have money coming in to do that.  In order to attract people who are willing and able to pay for your services, you need to know that there is a value to your services and conduct business accordingly.

One thing I do suggest highly is having some sort of free offer available to others to give them a taste of what you do and who you are.  This is a part of your marketing plan and well worth it to provide for people.  I love giving something away to those I connect with.  If you want to learn more about this, contact me at michele@lodestonedynamics.com or visit us at one of our upcoming Lodestone Group meetings.  In the meantime, check out this article I found talking about the very subject of giving away products and services.  Very timely!

Recently, Ning announced that they were laying off 70 staff and no longer going to provide their social networking platform as a freebie. Ning’s COO Jason Rosenthal said they would stop offering free services, forcing networks to either pay or move (http://ow.ly/1BNke). Although it is not unusual for us to hear about the need to downsize and tighten belts, it is unusual to hear about such a large social networking venue to suddenly charge you for what you become accustomed to and enjoyed having as a freebie.

Just what is the cost of providing services and products as freebies? First of all, just because you offer something for free doesn’t mean people will want it. Offering products and services at no cost can be tricky. Giving away products and services that you promote as “valuable” actually decreases in value the more you do it. Although one man’s junk is another man’s treasure, what’s the value in something that you can get anytime you want? Just how long can your business survive when you are giving away everything with everything?

How much is too much? What happens when you can no longer afford to give away your products and services? What do you do? Do you grandfather your existing clients with the freebies and only charge new clients? Do you abruptly stop providing the freebies and only provide the products and services that cost?

Providing sessions, teleclasses, products, books, etc. as freebies are all great ways to get your foot in the door but when it is done in excess and/or over time there are risks. Those risks could cost you more in the long run. The last thing you want clients and potential clients to feel is like they’ve just experienced the “bait and switch.”

3 ways to avoid the costly mistake of providing products and services for free:

1. Have a time limit. This will help let clients and potential clients know that it is only for a set period of time and that they can anticipate having to pay for those said products and services in the future. Even if you use the term “for a limited time” or “limited supply” it gives the viewer notice. They should understand that it might not be available or expect a cost at some point in the future.

2. Attach the free product or service to the purchase of a product or service. Create a win-win scenario by offering a “bonus” item to the purchase of a product or service. You get a sale, but the client gets something extra of value without you giving away the kitchen sink.

3. Use the free product or service as a platform they can upgrade from. Keep the freebie a bare bones type of thing and keep the bells and whistles as something of value that they should expect to pay for. Many technology platforms use this type of technique as seen in “basic, premium and platinum memberships” etc.

One final note, if you utilize and incorporate a product or service into your business that does not have a cost attached to it, weigh the pros and cons carefully and know that should the bill come in the mail one day, you will gladly pay it because it is an integral part of your business functionality and success.

A.Michelle Blakeley is the Founder and CEO of Simplicity, Inc.; a progressive small business development firm. She manages her clients’ business expectations and prevents information overload via Micro Business Therapy™ and Micro Business Action Plans. She is featured in Forbes.com and the Financial Post as one of 30 Women Entrepreneurs to Follow on Twitter, the host of Simple Truths for Women Entrepreneurson BlogTalkRadio.com and author of the NEW e-book: “Get it Right and Move Along… a collection of practical tips, tools and techniques for small business owners.”