The Navigator

Posts Tagged ‘success’

Isn’t Sunday supposed to be a day of rest?  LOL I guess when I am my own boss, I can’t complain about doing a little work today.  After all, it is my choice and I do love what I do.  I noticed the sun is shining brightly and hope to go into town a little later to get my car washed.  It is in dire need!

I shared a little bit on Facebook last night about how I got lost in the middle of nowhere heading home after a class in WI.  It was late, it was dark and I was tired.  It was all I could do to stay focused on the prize of getting home instead of losing it.  Before I went to the class, I had a nudge to print the directions on Mapquest in reverse…a nudge I obviously ignored.  I thought I’ll be fine, I’m used to following directions, I can figure it out to get back home.

Well, most of the time that’s true.  I’m pretty well versed on the art of following directions but every once in a while, I need that extra help and guidance and this was definitely one of those times.  You’ll be happy to know that I did make it home, in one piece and not too crabby.  I found a nice man at a gas station who gave me directions to get back to the highway (side note:  how come gas station attendants never seem to know where they are??).  Lastly, don’t give up.  I was so frustrated and was on the verge of losing it when that man appeared and gave me exactly what I needed.  Most businesses give up, right before the turning point would have happened where they can experience the success they desire.

Don’t give up on your dream!

I spent Thursday at a great Conference offered by WIN (Women in Networking).  This was my first experience with WIN and it was a great one.  I met several members who were so nice and welcoming and I had a blast interacting with them throughout the day.  The conference content was great too.  I attended three breakout sessions: one on marketing, one on increasing profits and one on networking.  All perfect for what I need in my business.  Sometimes it’s hard for me to attend these types of events because I am an introvert by nature.  I know how important it is to get out there so I can build relationships with others so I step out of my comfort zone and do these kinds of things alone.  I occasionally will sign up with a friend and I love being able to experience something new with them and yet, for my best interests, it’s great to go alone and meet new people rather than having a tendency to stay in that safe zone with a familiar face.

How do you network?  What organizations are you a part of that you enjoy?  I’d love to hear about them.

To most I hide it well.  People don’t know that I don’t really like to be seen.  Often, I’m not even aware of my choices myself and how they keep me hidden away from view.  Safe and content, not in a position to be hurt by others.  When I have done well in various areas of my life, I have lost relationships because they didn’t like it.  I know for some that might be hard to imagine but I guess I haven’t always made the best choices in friends.  And really, can we call those kind of relationships “friendships”?  I don’t think so.  Consciously, I’m aware of this and consciously, I still hear those nasty words from my upbringing about not doing things well enough, not working hard enough, not being good enough which reinforce what I have experienced from so-called friends. 

In some ways it seems odd to me that someone would leave me, abandon me, because I’m doing well or get a great opportunity in my life but jealousy is a powerful thing.  Unhappiness is a powerful thing.  I’ve made choices myself from these places that I would not have otherwise made.  So I guess what I’m trying to say is that I understand.  Understand, yes, but it doesn’t make it easier to have people leave.  It has unfortunately created the belief “If I’m too successful, I will be alone.  Everyone will leave me.  They always do.”  Not a belief I choose to continue to have.

So here I am today.  I’ve done healing work around this belief and now it’s time to bring in the “act as if” as I call it.  This is the piece that I often think is missing in the healing journey for people.  We heal some aspect of our being but continue to live as if we are still a victim, still carry a belief, still don’t feel worthy.  What would happen if we acted as if we were no longer a victim, no longer carried that negative belief, felt worthy beyond imagination?   What would be possible??  Or perhaps an easier question…what wouldn’t be possible?  The answer?  Nothing.   Everything would be possible!

So back to today, the first of many risks I hope.  The first of many acting as if it safe to be seen, acting as if it’s ok to take advantage of opportunities that come into my life, acting as if everyone who cares about me will be happy for me.  Today, I had the opportunity to be a part of the production of an upcoming commercial due to air in January for Minnesota School of Business and Globe University and I jumped on the chance.  I spent the morning down in their production studio behind big, hot lights talking about the things I really enjoy about school.  It was so much fun!  I was hardly aware of all the lights and cameras as I shared from my heart what I love most.  Deep in the back of my mind, I knew I was doing something that would become a part of something bigger soon.  A commercial to air on TV beyond the boundaries of my home, of Elk River, of even Minnesota.  How’s that for choosing to be seen today?!

We are all supposed to get a copy when the piece is edited and I will definitely share with everyone.  I’m done hiding.  I’m ready to live as if I love to be seen, love to be in the limelight and I’m not worried about what relationship will come to an end because of it.  Wish me luck…and join me if you like.  How would you live today if you are living as if you are not a victim, your life is not filled with drama, you are worthy, you do enough because you are enough or whatever other poison thought have slowly crept into your psyche over the years?  What thought or belief are you willing to give up so you can live your best life possible starting now?

Recently Mashable shared these great videos for small businesses owners and I couldn’t resist sharing them with you.  Great lessons!

http://mashable.com/2009/11/14/small-business-video/

A few days ago my daughter was watching something on TV.  When it was over, she left the room but didn’t turn off the TV.  I wasn’t really paying attention as I was deep into whatever I was working on at the time.  After a while I happened to notice that Spongebob was on.  Years ago I used to occasionally watch this with my daughter but hadn’t seen it in years so forgive me if I get my characters wrong.

In this episode, Plankton was trying to get Spongebob to make Crabby Patties for him.  Where I took notice was when Spongebob was explaining that the environment didn’t feel right for him to cook.  He told Plankton that he was used to cooking on a certain kind of stove so Plankton got him the stove.  Spongebob was so excited but found that he still couldn’t cook the Crabby Patties.  He told Plankton that he was used to cooking in a certain area of the room so Plankton offered to move the stove for him.  This little guy began to push the big stove around the room, following Spongebob’s lead and direction.  He ended up right back where he started, but much more sweaty and out of breath.

I went back to what I was working on but a little while later, I looked up at the TV and saw that Plankton had re-created the exact kitchen that Spongebob was used to cooking in and yet, still Spongebob couldn’t seem to cook the Crabby Patties.

How often in life do you find yourself looking outside for the answers?  How often do you find yourself saying “if only….”?  How many times do you feel like the conditions are not quite right – that something is off?

I don’t know what happened in the rest of the episode of Spongebob but what I do know is he really didn’t want to cook those Crabby Patties and he was looking for reasons outside of himself as to why – things for Plankton to “fix”.  The beauty is, he had the answers inside all along.

Much like Spongebob, you have all the answers you need inside.  If you spend all your time searching outside for them, you will NEVER find them.  Spend some time today going within.  Close your eyes, take a few deep breaths, and ask what is it you need to know today.  Then take action.

Let me know what comes up for you…

Make it a wonderful day!

If I was only able to share one thing about marketing, this would be it.

In all of my research, education and experience, it boils down to this.   Customers love consistency.  They need it.  We often think they like change such as flyers that look new and fresh each time.  The truth is – they don’t.  Think about major companies like Northwest and Delta who merge.  These two companies took months to make the transition and Northwest just recently took the Delta name and logo.  They let their customers know for months that they would be making changes long before they actually made them.  If they hadn’t, they ran the risk of losing many customers.

It doesn’t matter what field you are in, customers don’t like change and any change must be implemented gradually to be effective.  Having the same look to your brochures, flyers,  website, etc.  creates branding and customers begin to identify with that brand.  Even a color change can cause confusion.

When you develop your marketing plan,  come up with a look you are comfortable sticking with.  Include design elements such as where your logo shows up and the colors that you use  every time in everything you print.  One of the things I did when I worked at Elk River Parks and Recreation was have templates created so all flyers were consistent in their appearance.  I highly recommend this, not just for marketing, but also because it saves time in the creation process and fewer details are overlooked.  To be honest, it’s one thing I haven’t done in my current business that I will be implementing here soon.   I’m not sure why I haven’t because I know how much easier it makes everything.

Additionally, take a look at the next several months or even the next year.  What advertising opportunities do you have that you can always do?  Do you have a calendar of events on your website that you keep current?  Do you take out an ad, not once in a while, but on a regular basis in the local paper?  Do you send out a newsletter regularly?  Whatever you include in your marketing plan, include it without fail.  People will come to expect it and watch for it.  Partnered with consistent looking materials, they will begin to recognize your brand and take notice every time they see you somewhere.  Over time, you’ll be able to watch your numbers improve in all your opportunities.

Encarta defines wealth as “an abundance or great quantity of something”.

Many of us automatically jump to the thought of money when we hear the word wealth.  I know I do. Or at least I did.  When my friend, Cathy, and I decided to co-facilitate a Commanding Wealth Circle I struggled with the name because I didn’t want people to think it was all about money.  Yes, money is a part of it.  We need it to live and enjoy some of life’s pleasures (although many pleasures are free).  I actually pulled out the dictionary as I was creating flyers for the group.  That’s when I saw how expansive the word “wealth” can be.  It’s just how we choose to define it for ourselves.

I am reminded of a story I heard once about a “wealthy” man and his son.  The man wanted to teach his son how lucky he was and thought he could do this by showing the son how poor people live.  They went to the country and spent some time on a farm with a family that would be considered quite poor.

At the end of the trip, the father asked his son what he thought.  The son had a great time and told his father that what he learned was this:

• They have one dog and the family had four.
• They have a pool and the family has a creek that goes on forever.
• They have lanterns in their garden and the family has stars in the sky.
• They have a piece of land and the family has fields that go farther than the eye can see.
• They buy their food and the family grows their own.
• They have walls to protect them and the family has friends.

The son then said to his father, “Thank you for showing me how poor we are.”

It’s all perspective.  Everything in life is that way.  We get to choose how we want to define everything in our world.  It’s both a blessing and curse – depending on your perspective.  Which will you choose?

For more information on the Commanding Wealth Circles, visit our website.

A while back during one of our Virtual Lodestone Networking meeting I shared some of my favorite tips and tricks of social media. I love sharing the things I come across that make my life easier so I thought I’d share just a couple here.

If you Twitter, think about using Hootsuite.com, a free site that allows you (among other things) to schedule out your tweets. This makes it a lot easier to be consistent – a very important piece of effective social media.  They just upgraded it and it has several new features.

Also, on Facebook there is a great Twitter application. When you install the application. It allows you to Tweet right from Facebook AND when you Tweet from anywhere, your Tweets show up on Facebook as a status update. But if you want to be able to be selective, try the Selective Twitter app.  This will only publish the tweets with #fb at the end of them.  This is a great way to manage your social media more effectively.

Most experts in social media will tell you to pick one platform and stick with it until you get really good.  Then add another if you choose.  These two tips will allow you to do both Facebook and Twitter without much extra work.  Let me know how it goes…

“Let the 80/20 Principle Pay Off for You”
by Ali Brown

It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and earn you more money? Simple: by following the Pareto Principle. Developed by Italian economist and sociologist Vilfredo Pareto, this short, simple rule states that 80% of our results come from 20% of our activity.

You may have heard that we wear 20% off of our clothes 80% of the time, and the same 80/20 rule applies to business. For instance, 80% of your sales come from 20% of your customers. Conversely, 80% of your complaints come from 20% of your customers and 80% of the profits made in your industry come from 20% of the companies. The exact percentages may vary, perhaps 75% and 25% instead of 80% and 20%, but the concept remains the same.

By identifying customers and areas that are most valuable to you and your business, you can boost your bottom line without working longer or harder. In fact, you’ll be working smarter. At the same time as you’re finding your most profitable areas, you also need to think about those customers or products that are not performing well and may actually be dragging down you and your business.

For instance, if you own a secondhand music store, you probably have some inventory that is flying off the shelves and other products that just aren’t selling, no matter how low you price them. By dividing your products in categories (perhaps by music genre), you could see which items your customers are buying and which ones you should stop carrying. By matching your products to customer demand, you’ll be able to turn over inventory more quickly and make more money, all without adding more square footage or spending more money on advertising.

Here are some areas to consider in your own business:

*Employees – Who is your rock star salesperson and what you can you do to help them achieve even better results? Also, who is underperforming and might they be better suited to other tasks? Both are important considerations.

*Customers Calculate how much revenue you’re getting from each customer and subtract the cost of administrative time or other costs to maintain that relationship. Once you’ve figured out which customers are in your top 20%, you can make some strategic decisions about how to better meet their needs.

*Markets – If you sell products to different markets, evaluate these markets with the same principle you used for evaluating your customers. The markets that are earning you the most money should become obvious, so you can start examining the direction in which the company is headed.

Once you’ve identified areas that aren’t paying off, you have to be ruthless and kick them to the curb. Your business cannot flourish if you’re spending valuable time and resources on customers or products that are unprofitable. Once you make the strategic decision to cull wasted space and focus on areas that earn more money, you’ll have a much better chance of surviving, and even flourishing, in a competitive business environment.

© 2009 Ali International, LLC

Self-made multimillionaire entrepreneur Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at www.AliBrown.com