Magnetic Design for Passionate People

Did you know you can add a sign up for your mailing list on your Facebook page?  I just found out about this cool tool thanks to Alicia Forest!  Here are the instructions:

1. Log in to your Facebook account
2. Do a search for the app called Profile HTML
3. Add the app to your profile
4. Log in to your email manager account (I use Constant Contact) and follow their instructions for getting HTML code to add a sign up box to your website
5. Cut and paste that code into the box for Profile HTML
6. Click on the preview option to make sure it looks the way you want it to and then viola!  there it is on the left side of your page
7. Unfortunately, it probably appears a little ways down but, no problem, just make a note about it in the “write something about you” box and direct them down the page!

Good luck growing your lists:)

Last month’s Lodestone Networking Group virtual meeting was on creating and using a great mailing list.  We had a great time talking about both the challenges and the positive aspects of having a wonderful list and how to do it with integrity. 

So how do you build a strong list?  Have sign up shees at events, expos, meetings and classes you are at.  Invite people you talk to to sign up (we’ll talk about incentives later). 

Your signature line is another great place to advertise your mailing list.  If you have a website, they recommend having a sign up on every page.  I know it seems like overkill but it really isn’t.  It doesn’t have to a big sign up and if you take care to place it in a good spot – some place where it flows well with the other things on the page.

Although there are many great ways to build your list, the last one I want to mention here is joint ventures.  Working on an event or program – anything really – with someone else allows each of you to share with a larger client base because you are all promoting for each other. 

So once you start building that list, how do you contact them and what do you send them?  The first contact is ideally made within 24 hours.  Send them a welcome and begin to build that relationship.  Is there something you would like to know about them as it relates to your business?  A tip you’d like to share?  The most important thing to remember at this time is that this is not an opportunity to sell something.  it is an opportunity to build a relationship.

Continuing focusing on building a relationship as you continue to send out emails.  Offer tips, share stories ask what you can do for them.  You can also highlight upcoming events or services – just don’t make it a focus of your email.

For more tips to growing your business, visit our website and consider membership in our networking group.  It’s a great way to get ongoing support both professionally and personally.

I woke up early today to sunlight creeping through my window.  What a beautiful sight.  A beautiful day with clients and preparation for tomorrow’s expo in Eau Claire.  I can’t wait to spend the day with my daughter, who has decided to come along and help, as well as a day full of aura photos.  I haven’t had as many opportunities to do this in the last couple of months as I would like so I am especially looking forward to this. 

Aura photos are such a great tool to see who you are and what’s going on in your life right now.  Your main color is like a personality profile.  This is the color that fills the majority of your body.  The other colors are about who you are inside, what you show the world, what you think about and what’s going on for you right now. 

When I do a photo for someone, in addition to sharing what the colors mean, I provide tips on how to improve any area that they may be having challenges in.  I know I am a visual person so having this tool provides that piece.  What a great resource!

If you’ve never had your photo done, you don’t know what you are missing.  Check out our website for more information.